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Biderman offered to subsidize the TTC fare rate to .50 from .75 but the offer was declined.
Also in 2009, NBC refused an ad submitted by Ashley Madison for the network's broadcast of Super Bowl XLIII.
In 2012, the company was sued by former employee Doriana Silva, who stated that in preparation for the launch of the company's Portuguese-language website, she was assigned to create over a thousand bogus member profiles within a three-week period in order to attract paying customers, and that this caused her to develop repetitive stress injury.
The lawsuit claimed that as a result Silva "developed severe pain in her wrists and forearms", and has been unable to work since 2011. The company claimed that Silva had been photographed jet-skiing, an activity that was unlikely for someone who had suffered serious injury to the hands and forearms.
Biderman responded by stating that the site is "just a platform" and a website or a commercial will not convince anyone to commit adultery.One such technique has been the creation of fake criticism websites filled with ads for Ashley Madison and anonymous testimony that the site is legitimate. Ashley Madison Scams.com" was registered to Ashley Madison owner Avid Life.A statement denouncing proposed ads was made in 2009 when Ashley Madison attempted to purchase C0,000 worth of advertising from the Toronto Transit Commission (TTC) on the Toronto streetcar system.For a conversation between two members, one of the members—almost always the man—must pay five credits to initiate the conversation.Any follow-up messages between the two members are free after the communication has been initiated.